"By and large, students view themselves primarily as consumers who intended to study just a handful of hours a week for all their classes, and who expected, at a minimum, solid B's for their efforts. Students raised in a postmodern society of hyperconsumerism appear to want facile knowledge, served up in easily digestible, bite-sized chunks... They pay their teachers to provide 'knowledge', regardless of how superficial that knowledge might be. After all, how hard should a consumer have to work at buying something?"
Charles Murray, Real education.