El encierro, en Virginia

Aunque no es eso, no es eso...

For some, life just isn’t complete without partaking in a beer-soaked rodeo and food fight modeled after a centuries-old Spanish tradition. And so on August 24, the inaugural Great Bull Run thundered into central Virginia, the first of nine such events that will take place in cities nationwide between now and next summer. The franchise aims to bring a taste of Pamplona, Spain’s famous San Fermin Festival to the United States, on the premise that being chased through a crowd by a herd of livestock is just so thrilling that it ought to be commercialized, made accessible, bottled, and sold to anyone over the age of eighteen who can sign a waiver.

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